Do not forget to show an order! . Never assume that your visitors will understand that is what you want them to do on your site. You have to tell them, and then easily track them for purchase. And remember: You need to focus your letter on the benefits of your product, not its features. What is the difference? SAY features, benefits SOLD. For example, is selling energy-saving washing machines: Feature: They use less electricity than conventional machines. Advantage:! Save money with every use! See the difference? Your visitors must have a clear idea of how your product will help improve their lives, because that is what will convince them to buy! Step 3: Designing a Winning Web Site that turns visitors into buyers.
Yes it's true: You should only start building your Web site once you know what you will sell and have written your sales letter. So that the design of your site to facilitate the sales process. The most important thing to keep in mind when designing your website is maintained SIMPLE!. It has only 10 seconds to capture attention at the time when someone comes to your Web site – otherwise, they will, and never see them again. Some important tips to keep in mind: Choose a font such as Arial or Verdana Plana. Use black text on a white background. Make sure your navigation is clear and simple, and include a site map (Sitemap). Avoid flashy or distracting flash or audio (using video and audio is OK only as support, because rather distracts from your message).